Clarke’s Collective:

Identity

Gracen collaborated with leadership at Clarke’s Collective to reinforce their brand after identifying issues within their current target audience. By redesigning its identity through online and on-site marketing campaigns, Clarke’s Collective saw an overall increase in reach within its desired demographic. Gracen continued to upkeep the website making sure all initiatives were up to date to attract Clarke’s Collective’s target audience.

Event Marketing

Gracen was responsible for all event coordination, bookings, and promotions. She worked cross-functionally with customers, internal stakeholders, and third-party vendors to bring event visions to life. Between creating digital and print menus, promotional graphics, and various customized onsite marketing campaigns, Gracen delivered quality and personalized marketing materials while staying true to Clarke’s Collective’s brand.

Content Strategy

Gracen worked with the leadership of Clarke’s Collective to define strategic content goals in line with business initiatives and brand identity. She performed social media audits monthly to ensure content goals were being met and pivoted accordingly. She collaborated bi-weekly with a team to brainstorm engaging and unique marketing ideas to stay one step ahead of the competition. She reported social media metrics to the leadership of Clarke’s Collective weekly to discuss performance and redirection if necessary.

Social Media Management

Gracen managed all media channels for Clarke’s Collective including Instagram, Facebook, and TikTok. She collaborated with a team to create customized social media content and organize a monthly content calendar targeting relevant information such as highlighting deals, events, and new product launches. Gracen used strategic partnerships to grow reach in Clarke’s Collective’s target audience for various social media campaigns. She managed the marketing lifecycle of each campaign from the kickoff meeting to the campaign review. Gracen was also responsible for all daily correspondence across all media channels.